Flow Kana's Newest Venture is a Winery-Style Experience for Cannabis
Justin Lam — January 23, 2018 — World
References: thedrinksbusiness & businessinsider
Flow Kana is looking to cash in on marijuana tourism with its newest manufacturing hub set in a former winery. The craft cannabis company recently purchased the 80-acre Fetzer Vineyard in Mendocino County, California, with the intention of constructing a cannabis processing and manufacturing hub. Being dubbed the Flow Cannabis Institute, the cannabis hub will operate much in the same way as the region's wineries, with tours, tastings, seminars, dinners and a bed and breakfast that will be open to the public.
The Flow Cannabis Institute is the first of its kind in California, and signifies a growing market for marijuana tourism. With recreational use being legal in California as of January 2018, Flow Kana is just the first in a long line of cannabis companies looking to better engage customers in a more refined setting. Taking influence from the surrounding wineries, Flow Kana has tailored an amazing experience for marijuana enthusiasts, while still keeping the culture accessible for those now entering cannabis culture.
The Flow Cannabis Institute is the first of its kind in California, and signifies a growing market for marijuana tourism. With recreational use being legal in California as of January 2018, Flow Kana is just the first in a long line of cannabis companies looking to better engage customers in a more refined setting. Taking influence from the surrounding wineries, Flow Kana has tailored an amazing experience for marijuana enthusiasts, while still keeping the culture accessible for those now entering cannabis culture.
Trend Themes
1. Marijuana Tourism - The growing market for marijuana tourism presents disruptive innovation opportunities for businesses to create unique and tailored experiences for cannabis enthusiasts.
2. Cannabis Manufacturing Hubs - The rise of cannabis manufacturing hubs, like Flow Kana's Flow Cannabis Institute, opens doors for disruptive innovation in the processing and manufacturing of cannabis products.
3. Engagement in Cannabis Culture - The trend of cannabis companies, like Flow Kana, looking to engage customers in a more refined setting allows for disruptive innovation in creating accessible and captivating experiences.
Industry Implications
1. Craft Cannabis - Craft cannabis companies can take advantage of the growing trend of marijuana tourism by offering unique and high-quality cannabis products and experiences.
2. Hospitality - The hospitality industry has the opportunity to tap into the cannabis market by creating specialized tours, tastings, and accommodation services for marijuana enthusiasts.
3. Food and Beverage - The food and beverage industry can explore disruptive innovation by pairing cannabis tastings with gourmet dining experiences or creating cannabis-infused products for the market's growing demand.
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