Heineken's Guardian Fans Protect the Homes of Soccer Players
Ellen Smith — June 15, 2017 — Marketing
Heineken's Guardian Fans is a stunt service that provides a win win experience for both the UEFA Champions League players and their fans. Soccer players continued to get their homes burgled during major league matches, when the world knew they wouldn't be home. In attempt to curb these reoccurring events, Heineken asked soccer fans to pitch potential ideas which would provide the players with peace of mind. The fans ultimately decided on watching the match from the comfort of the sports star's home, while they're away playing the game. The security service offers players the peace of mind knowing their homes are in safe hands, while the fans get the opportunity of a lifetime.
Guardian Fans, part of Heineken's 'Open Your World' campaign successfully promotes the beer brand as a consumer-oriented company --synonymous with the spirit of the comradery and loyalty that soccer fans value so deeply.
Guardian Fans, part of Heineken's 'Open Your World' campaign successfully promotes the beer brand as a consumer-oriented company --synonymous with the spirit of the comradery and loyalty that soccer fans value so deeply.
Trend Themes
1. Athlete Security Services - Disruptive innovation opportunity: Develop advanced home security systems specifically tailored for professional athletes.
2. Fan-player Interactions - Disruptive innovation opportunity: Create platforms or services that allow fans to have unique and immersive experiences with their favorite athletes.
3. Branded Fan Engagements - Disruptive innovation opportunity: Design marketing campaigns that engage fans in unique ways, aligning with their interests and passions.
Industry Implications
1. Home Security - Disruptive innovation opportunity: Integrate smart technologies and customized solutions to enhance home security systems for high-profile individuals.
2. Sports Entertainment - Disruptive innovation opportunity: Develop innovative platforms and experiences that bridge the gap between fans and athletes, creating new revenue streams.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize creative strategies to engage fans, leveraging their passion for sports and creating memorable brand experiences.
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