Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,863 inspiring examples.
Trend Reports
Discover why 1,284 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,096 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,284 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,096 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,863 cutting edge ideas.

Hoppy Small Batch Gin-Tastings

Clean the Sky - Positive Eco Trends & Breakthroughs

Trend Hunter Went Down to Mill Street to Sample Its New Spirit

— August 28, 2017 — Lifestyle
I wipe the first beads of sweat off my brow about thirty seconds into Martha Lowry’s breakdown. It’s 35 degrees Celsius in the compact, glass-enclosed distillery, where Lowry crafted her newly released Mill Street Small Batch Gin. But Lowry, Mill Street's distiller and Toronto's only female one, is accustomed to the heat -- while the still is active, her workspace at the Mill Street Beer Hall routinely reaches upwards of 50 to 55 degrees. If you don’t like the heat, don’t take up distilling.

The fun facts come in a flurry during my tour of the distillery room -- did you know that all spirits, even whisky, come out of the still clear, and they only gain color through barrel-aging? Or that vodka doesn’t actually have to come from potatoes? -- but I don’t complain when we step back into the Beer Hall. The temperature, coupled with Lowry’s thorough explanation of why they need to shut the distillery in blast-proof glass (concentrated ethanol is highly explosive), make the Mill Street’s bar and restaurant in the city's Distillery District a welcomed respite.

Moving over to our table, we get to the main event: a taste of the gin itself. After the pressure cooker of the distillery room, I’m having trouble imagining anything but a fiery drink. But Lowry’s skill and creativity as a distiller mercifully upend my heat-addled ideations. The Mill Street Small Batch Gin is exceedingly smooth and drinkable; there are fresh notes of citrus on the top and subtle hints of liquorice, but nothing so overpowering as to be unapproachable.

I won’t act as though I’m some expert with spirits (my typical interaction with gin consists of deciding whether I’d rather spend all night looking at a green bottle or a blue bottle), but for Lowry, that’s the point. Small batch spirits sound intimidating, and at just 500 total bottles, the Mill Street Small Batch Gin could suffer from that highbrow alienation. With her recipe, though, Lowry’s made a spirit that’s as appealing to spirit novices as it is to seasoned tasters. It has little of the alcoholic bite that one associates with liquor, and its flavors are subtle and intriguing enough to engage people over multiple drinks. Lowry’s also quick to note that it works just as well in cocktails -- she recommends a gin, honey syrup, and lemon drink called the Bee’s Knees.

After my tasting, I don’t doubt Lowry’s commitment to her craft. Not to rest on her laurels, though, she tells me about the meticulous decision-making process behind her search for ingredients, from hunting down Saskatchewan farmers for fresh coriander to consulting with Mill Street’s stable of brewers to mix the perfect blend of hops. Indeed, using hops in gin is itself a creative risk, one that Lowry might not have been sanctioned to take if she weren't working with Mill Street.

It’s raining outside during the tour and tasting, and while I’m happy to have some of my sweat washed away, I’m already thinking about when I can come back. The Small Batch Gin is available for purchase exclusively at the Mill Street Beer Hall, and knowing the quality, I’ll need to be quick.
Trend Themes
1. Small Batch Spirits - The popularity of small batch spirits is growing as consumers seek unique and high-quality drinks, presenting an opportunity for craft distillers to innovate and experiment with flavors.
2. Incorporating Hops in Gin - The use of hops in gin is a new trend that presents an opportunity for distilleries to differentiate their products and appeal to beer drinkers.
3. Female Distillers - As more women enter the traditionally male-dominated field of distilling, there is an opportunity to promote gender diversity and highlight the unique perspectives and flavors they bring.
Industry Implications
1. Craft Distilling - The trend towards small-batch spirits presents an opportunity for craft distilleries to differentiate themselves from larger producers and appeal to consumers looking for unique, high-quality drinks.
2. Beverage Alcohol - The trend towards incorporating new and unique flavors in beverage alcohol products, such as hops in gin, presents an opportunity for producers to stand out in the crowded marketplace.
3. Hospitality - As more consumers seek unique drink experiences, the hospitality industry has an opportunity to partner with craft distilleries and brewers to offer tastings and special events that showcase their products.
6.8
Score
Popularity
Activity
Freshness