The New Disney Stores Connects Consumers to the Theme Park Experience
Laura McQuarrie — October 7, 2017 — Business
References: ShopDisney & nytimes
One Disney store retail location has been completely reworked to offer a simpler layout, themed product collections and a better connection to the happenings at Disney's theme parks. The the Northridge Fashion Center in Los Angeles, California, now serves as a prototype for future Disney stores.
Inside the space, kids are able to view the daily parades happening at Disneyland in California and Walt Disney World in Florida on live video screens. To make kids feel like they're actually watching the parade in person, store employees come around to bring out cushions, light-up Mickey Mouse ears and carts full of confectionery treats.
With these in-store screens, Disney also has the potential to host Disney movie premieres and other family-friendly special events for kids of all ages.
Inside the space, kids are able to view the daily parades happening at Disneyland in California and Walt Disney World in Florida on live video screens. To make kids feel like they're actually watching the parade in person, store employees come around to bring out cushions, light-up Mickey Mouse ears and carts full of confectionery treats.
With these in-store screens, Disney also has the potential to host Disney movie premieres and other family-friendly special events for kids of all ages.
Trend Themes
1. Themed Retail Experiences - Redesigned Disney Stores offer themed product collections, live video screens, and interactive experiences to enhance the retail experience.
2. Connecting Physical and Digital Experiences - The integration of live video screens and special events in-store connects consumers to the theme park experience, blurring the lines between physical and digital realms.
3. Enhanced Customer Engagement - Disney Stores' redesign focuses on creating a more immersive and engaging experience for customers, with employees bringing out cushions, light-up Mickey Mouse ears, and carts full of treats during live parade viewings.
Industry Implications
1. Retail - The redesigned Disney Stores showcase innovative ways to enhance the retail customer experience by creating immersive, themed environments and connecting physical and digital experiences.
2. Entertainment - By integrating live video screens and hosting special events, Disney Stores create opportunities for movie premieres and family-friendly experiences that extend beyond theme parks.
3. Hospitality - The reimagined Disney Stores bring the magic of the theme park experience to retail spaces, providing a unique and immersive experience for visitors.
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