Deliveroo's New Partnerships Will Enable It to Deliver Alcohol
Hayley McGlone — July 19, 2016 — Lifestyle
References: uk.businessinsider & techcrunch
Deliveroo's new partnerships with companies like Majestic Wines and BrewDogs aim to add alcohol to its list of deliverable goods. The London-based startup has previously only offered restaurant delivery as its service, but now consumers will also be able to order from 20 BrewDog locations and eight Majestic Wines shops.
Deliveroo boasts an average 20 minute delivery time for consumers. Food and now alcohol are delivered to the consumer's home or office by motorbike or push-bike. While the CEO and co-founder Will Shu said, "The food delivery start up has always had alcohol on its mind," the addition comes at the same time as the launch of UberEats in London. Deliveroo's new partnerships with the beverage companies will enable it to keep a niche position in the food delivery market by being able to offer the delivery of food and alcohol to consumers.
Deliveroo boasts an average 20 minute delivery time for consumers. Food and now alcohol are delivered to the consumer's home or office by motorbike or push-bike. While the CEO and co-founder Will Shu said, "The food delivery start up has always had alcohol on its mind," the addition comes at the same time as the launch of UberEats in London. Deliveroo's new partnerships with the beverage companies will enable it to keep a niche position in the food delivery market by being able to offer the delivery of food and alcohol to consumers.
Trend Themes
1. Alcohol Delivery - Disruptive innovation opportunity: Explore partnerships with local beverage companies to offer alcohol delivery along with food, enhancing the customer experience and staying competitive in the market.
2. Speedy Delivery - Disruptive innovation opportunity: Optimize delivery processes and leverage technology to achieve faster delivery times, providing a competitive edge in the food and beverage delivery industry.
3. Expanding Delivery Options - Disruptive innovation opportunity: Expand partnerships with different types of businesses, such as breweries and wine shops, to diversify the range of deliverable goods and attract a broader customer base.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity: Introduce a wider range of food and beverage options for delivery, catering to different customer preferences and increasing market share in the food delivery industry.
2. Beverage Retail - Disruptive innovation opportunity: Embrace delivery partnerships with food delivery platforms to reach a larger customer base and offer convenient and quick alcohol delivery, tapping into the growing demand for home delivery services.
3. Logistics and Delivery - Disruptive innovation opportunity: Develop advanced logistics solutions and delivery networks to support the efficient and quick delivery of both food and alcohol, meeting the evolving needs of customers and gaining a competitive advantage in the industry.
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