Cosmetic brands adopt gamification into their campaigns to boost engagement
Implications - The adoption of gamification in the application and/or selling of makeup is increasingly common as cosmetic brands seek to engage consumers in an oversaturated market. The adoption of gamified ads, pop-ups and apps in the cosmetic industry caters to consumers seeking brand experiences, rather than only the products or services being offered.
Workshop Question - Consider an aspect of your product/service that your brand could gamify.
Trend Themes
1. Gamification - Cosmetic brands are increasingly adopting gamification in their marketing campaigns to boost consumer engagement and provide a unique brand experience.
2. Augmented Reality - The integration of augmented reality technology in the cosmetic industry has enabled personalized and virtual try-on experiences, as well as innovative marketing campaigns.
3. Retail-tainment - Brands are focusing on 'retail-tainment' strategies that allow them to communicate with potential customers more interactively through unique and engaging content, as seen in DKNY's AR fragrance campaign.
Industry Implications
1. Cosmetics - Gamification and augmented reality technology are revolutionizing how cosmetic brands engage with consumers and market their products, providing new opportunities for innovation.
2. Marketing - Gamification and augmented reality are emerging as powerful marketing tools, providing brands with unique opportunities to engage consumers and stand out in an oversaturated market.
3. Retail - The increasing adoption of 'retail-tainment' strategies and innovative technologies like augmented reality and gamification provide new opportunities for disruption in the retail industry.
5 Featured, 36 Examples:
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Date Range:
Jan 17 — Aug 18
Trending:
Hot
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