Veganism is adopted into mass-market food items
Implications - Large brands that have long-established themselves and are now finding themselves competing with the fast-moving innovations of smaller companies are turning to veganism as a way to differentiate themselves. Rather than position their vegan collections or products as more nutritious – as is the traditional marketing position – they are instead using them to expand their reach by tapping into the needs and values of previously unreached customers.
Workshop Question - How could your brand bring in a new set of customers?
Trend Themes
1. Plant-based Alternatives - Major food brands are adding vegan options to their lineups to appeal to previously unreached customers.
2. Innovative Flavors - Brands are experimenting with bold and unconventional flavors to create unique and exciting products.
3. Tech Integration - Companies are using cutting-edge technology, like 3D printing, to create unique vegan products.
Industry Implications
1. Food Industry - Companies in the food industry can tap into the growing demand for vegan options and innovative flavors.
2. Technology Industry - The integration of tech in vegan products offers opportunities to companies in the technology industry.
3. Retail Industry - Retailers can showcase innovative vegan products to appeal to a growing market of conscious consumers.
