Devices built into chat apps create closeness among young consumers
Implications - Given Millennials are the largest generation in North American history, Trend Hunter splits the Millennial group into three micro-generations. The Nouveau Millennial is the youngest of the group; through a combination of professional dissatisfaction and a dependency on interpersonal relationships due to helicopter parenting, this group is more reliant on their friend groups. Services that facilitate bonding in this group's recognized communication channels help them balance important friendships with their newly attained adult responsibilities.
Workshop Question - What can you do to encourage bonding among fans of your brand?
Trend Themes
1. Micro-generational Marketing - Services that facilitate bonding in the youngest generation recognized communication channels help them balance important friendships with their newly attained adult responsibilities.
2. Social Health-tracking - The 'Wellnite' app takes a social approach to health-tracking technology that will likely grow in popularity given the rising number of consumers who are leading solo lifestyles.
3. Guided Conversation Technology - The Supportive app is a tool that helps people to better express their thoughts and feelings, this kind of technology can help foster deeper and more meaningful communication.
Industry Implications
1. Social Media - Queskr's platform eliminates the need for endless chat or conversation when you're looking for a fast response.
2. Health and Wellness - The growing market for social health-tracking apps will be increasingly relevant for technological startups focused on promoting healthier living through innovative personal wellness technology.
3. Event Planning - Potluck Hub represents a significant opportunity for businesses in the events sector that want to build connections with younger populations looking to plan social gatherings and create meaningful memories with friends and family.
