IHOP is Paying Respect to the Troops with Patriotic Pancakes
Katherine Pendrill — October 27, 2016 — Lifestyle
References: prnewswire & chewboom
This year, IHOP is celebrating Veterans Day with by offering patriotic pancakes to Veterans and Active Duty Military. As IHOP President Darren Rebelez explains, this year's promotion is part of IHOP's ongoing tradition of serving America's troops with "a freshly made breakfast all day long in appreciation of their service and sacrifice."
IHOP's Veterans Day promotion will take place on Friday, November 11th at participating restaurant locations. On this day, Veterans and Active Duty Military can stop by to enjoy a free stack of Red, White and Blue Pancakes. The name is taken from the glazed strawberries, sweet blueberry compote and white whipped topping served on top of IHOP's famous Buttermilk Pancakes. At select locations, customers can also top up their patriotic pancakes with eggs, hash browns and a choice of bacon or sausage for a hearty morning meal.
IHOP's Veterans Day promotion will take place on Friday, November 11th at participating restaurant locations. On this day, Veterans and Active Duty Military can stop by to enjoy a free stack of Red, White and Blue Pancakes. The name is taken from the glazed strawberries, sweet blueberry compote and white whipped topping served on top of IHOP's famous Buttermilk Pancakes. At select locations, customers can also top up their patriotic pancakes with eggs, hash browns and a choice of bacon or sausage for a hearty morning meal.
Trend Themes
1. Patriotic Provisions - Businesses can create limited edition items that pay tribute to individuals or groups that are celebrated on certain holidays or occasions.
2. Freebies for Service Members - Companies can offer free meals or discounts to active duty military or veterans as a token of appreciation.
3. Holiday Promotions - Implementing limited-time promotions and events to celebrate holidays or special occasions can attract customers and generate buzz.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and food retailers can offer food items that celebrate events or holidays to customers, while also offering free meals or discounts to military veterans and active duty service members.
2. Hospitality - Hotels, resorts, and other hospitality businesses can offer special packages or rates to military veterans and active duty service members to attract customers and strengthen relationships with the military community.
3. Retail - Retailers can release limited edition products that celebrate holidays or events, while also offering freebies or discounts to military veterans and active duty service members to strengthen brand loyalty.
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