Starbucks Recently Began Testing a Weekend-Only Brunch Menu
Katherine Pendrill — September 6, 2016 — Lifestyle
References: starbucksmelody & grubstreet
While Starbucks is largely known as a place for early risers to grab their morning cup of joe, the chain recently began testing a weekend-only brunch menu at a number of its Portland and Seattle area stores. With breakfast becoming an increasingly important category for the global coffee shop chain, the new menu could cater to those looking for a way to indulge in a more leisurely weekend breakfast.
The weekend-only brunch menu is currently being tested at 78 Starbucks locations. In addition to its standard breakfast fare, the chain will also offer up more traditional brunch dishes such as baked French toast, cage-free egg quiches and Belgian waffles topped with powdered sugar, maple syrup and fresh blueberries. Like many of its other food, the brunch dishes will arrive premade and will be warmed before serving.
With brunch yet to be dominated by any one quick service restaurant, this new move could help Starbucks become the go-to spot for late-day breakfast options.
The weekend-only brunch menu is currently being tested at 78 Starbucks locations. In addition to its standard breakfast fare, the chain will also offer up more traditional brunch dishes such as baked French toast, cage-free egg quiches and Belgian waffles topped with powdered sugar, maple syrup and fresh blueberries. Like many of its other food, the brunch dishes will arrive premade and will be warmed before serving.
With brunch yet to be dominated by any one quick service restaurant, this new move could help Starbucks become the go-to spot for late-day breakfast options.
Trend Themes
1. Weekend-only Brunch - Starbucks testing a weekend-only brunch menu could disrupt the traditional breakfast market and attract customers looking for leisurely weekend breakfast options.
2. Cage-free Egg Quiches - The inclusion of cage-free egg quiches on Starbucks' brunch menu taps into the growing trend of sustainable and ethical food choices, presenting an opportunity for disruptive innovation in the brunch industry.
3. Premade Brunch Dishes - Starbucks' use of premade brunch dishes provides an opportunity for efficient operations and convenience, potentially disrupting the traditional brunch restaurant model.
Industry Implications
1. Coffee Shop Chains - The testing of a weekend-only brunch menu by Starbucks highlights the potential for innovation in the coffee shop industry to expand their offerings beyond regular breakfast.
2. Quick Service Restaurants - Starbucks' venture into the brunch menu space opens up an opportunity for quick service restaurants to tap into the weekend breakfast market, potentially disrupting traditional brunch establishments.
3. Sustainable Food - The inclusion of cage-free egg quiches on Starbucks' menu reflects an increasing consumer demand for sustainable and ethical food options, presenting opportunities for disruption in the sustainable food industry.
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