IHOP is Offering Free French Fry Refills Along with Its Burgers
Katherine Pendrill — June 8, 2016 — Lifestyle
References: ihop & brandeating
In an effort to push its reputation beyond its famous buttermilk pancakes, IHOP is now offering unlimited French fry refills along with the purchase of any burger. For those who prefer savory over sweet, this promotion provides an excellent reason to visit IHOP.
The bottomless French fry promotion is running now through July 30th, at participating IHOP locations. In order to receive free French fry refills, customers will need to order a burger with a side of seasoned fries. There are a number of delicious burgers available, including the Mega Monster Cheeseburger, the Denver Omelette Burger and the Blue Cheese & Bacon Burger.
While the idea of bottomless French fries may seem novel, Red Robin is running the same promotion with its own burger menu.
The bottomless French fry promotion is running now through July 30th, at participating IHOP locations. In order to receive free French fry refills, customers will need to order a burger with a side of seasoned fries. There are a number of delicious burgers available, including the Mega Monster Cheeseburger, the Denver Omelette Burger and the Blue Cheese & Bacon Burger.
While the idea of bottomless French fries may seem novel, Red Robin is running the same promotion with its own burger menu.
Trend Themes
1. Bottomless French Fry Promotions - Restaurants are offering free unlimited French fry refills with burger purchases.
2. Savory Options at Breakfast Chains - Breakfast chains like IHOP are expanding their menus to include more savory options like burgers.
3. Competitive Promotions Among Burger Chains - Burger chains like IHOP and Red Robin are offering similar promotions to stay competitive.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can offer bottomless French fry promotions to attract customers and stay competitive.
2. Breakfast Chains - Breakfast chains like IHOP can expand their menus to include more lunch and dinner options.
3. Burger Chains - Burger chains can offer promotions like bottomless French fries to increase customer loyalty and differentiate themselves from competitors.
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