UK Bakery Paul's Remixes an On-the-Go Breakfast with Mincemeat
Jana Pijak — May 7, 2018 — Lifestyle
UK-based bakery Paul added its own twist to the classic croissant late last year with the launch of its mince pie pastries. Inspired by traditional meat pie dishes, the hybrid snack is ideal for on-the-go enjoyment and is priced at £1.75 a piece. Consisting of dried fruits, spices, and often beef, mince pies are a favorite in the UK during the holidays.
First launched last November, Paul's mince pie croissants remix a holiday dish into a palm-sized snack that is tasty and convenient all at once. The hybrid snack follows in the footsteps of popular viral desserts like the cronut or cruffin while spotlighting an unexpected flavor profile.
Paul's unique take on a hybrid croissant will appeal to mince pie fans everywhere and is a richer breakfast alternative to the classic pastry.
First launched last November, Paul's mince pie croissants remix a holiday dish into a palm-sized snack that is tasty and convenient all at once. The hybrid snack follows in the footsteps of popular viral desserts like the cronut or cruffin while spotlighting an unexpected flavor profile.
Paul's unique take on a hybrid croissant will appeal to mince pie fans everywhere and is a richer breakfast alternative to the classic pastry.
Trend Themes
1. Hybrid Pastry - Bakeries can experiment with combining classic pastries with unexpected flavor profiles to reinvent breakfast food.
2. On-the-go Snacking - Brands can cater to busy consumers by creating snack-sized versions of holiday or seasonal favorites.
3. Holiday Remixes - Businesses can reimagine traditional holiday dishes and flavors as portable snacks to appeal to modern consumers.
Industry Implications
1. Bakery - Bakeries can offer innovative bakery items, such as hybrid pastries, to differentiate themselves from competitors.
2. Confectionery - Confectionery companies can create seasonal or limited edition snacks that play with classic flavors, such as mince pie, to generate buzz and sales.
3. Foodservice - Restaurants and cafes can add unique, familiar flavor profiles like mince pie to their menu and see increased sales and repeat business.
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