NYC's Market Ipanema Colors Its Crepes with Vegetable and Fruit Juice
Laura McQuarrie — April 4, 2018 — Lifestyle
References: marketipanema.br & bakingbusiness
Brazilian tapioca crepes are a popular street food that can be simply made with water, salt and filled with one's choice of sweet or savory ingredients. While these Brazilian-style pancakes are becoming popular across North America, New York City's Market Ipanema offers a unique take on the dish by substituting either fruit or vegetable juice for water—the result is a vibrant crepe that is rich in both flavor and color.
Some of the savory options that are currently available on the menu at NYC's Market Ipanema include the Avocado and Cashew Cream with chia, pumpkin seeds and roasted tomatoes, or the Goat Cheese & Mushrooms, which is paired with pink pepper, corn, thyme and rosemary.
Some of the savory options that are currently available on the menu at NYC's Market Ipanema include the Avocado and Cashew Cream with chia, pumpkin seeds and roasted tomatoes, or the Goat Cheese & Mushrooms, which is paired with pink pepper, corn, thyme and rosemary.
Trend Themes
1. Vegetable and Fruit Juice-infused Foods - Opportunity for gradually substituting water with natural fruit and vegetable juices to enhance the nutritional value and flavor of food items.
2. Natural Food Coloring - Opportunity for utilizing natural fruit and vegetable juices as food coloring alternatives to artificial ingredients for healthier and colorful food options.
3. Street Food Innovation - Opportunity for incorporating unique twists into traditional street food dishes, such as substituting water with fruit and vegetable juices in tapioca crepes.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create healthier and more colorful products by replacing artificial ingredients with natural fruit and vegetable juices.
2. Street Food - Opportunity for street food vendors to innovate their menu by incorporating unique twists into traditional dishes like tapioca crepes infused with fruit and vegetable juices.
3. Juice Bars and Cafes - Opportunity for juice bars and cafes to expand their menu by incorporating juice-infused food items like colorful tapioca crepes into their offerings.
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