Booze bottles attain unique packaging makeovers
Implications - Although the appeal of alcohol is generally widespread, companies in the liquor industry are still continuously looking for ways to further advertise their boozy beverages. Considering the population’s interest in new and exciting products, making over the packaging of classic well-known spirits assuredly caters to those who enjoy alcohol familiarity, but could use a refreshing change in its outlook.
Trend Themes
1. Interactive Packaging - Using innovative packaging concepts such as peelable, textured, and vibrant graphics, alcohol brands are creating immersive experiences that engage consumers on multiple sensory levels.
2. Novelty Branding - Alcohol companies are opting for humorous, playful and even quirky branding concepts that stand out in a saturated market and make their product more memorable.
3. Luxury and Premiumization - Alcohol brands are capitalizing on the trend towards more upscale experiences by creating premium packaging that emphasizes exclusivity and luxury.
Industry Implications
1. Packaging - Companies in the packaging industry can capitalize on the shift towards personalized, sensory-based experiences by offering innovative, interactive packaging solutions that help brands stand out.
2. Branding and Marketing - Agencies specializing in branding and marketing can help alcohol brands create memorable, novelty concepts that resonate with consumers and drive sales.
3. Luxury and Premium Goods - Businesses in the luxury and premium goods sector can leverage the trend towards upscale experiences by offering high-end products that cater to consumers' desire for luxury, exclusivity, and premiumization.
12 Featured, 76 Examples:
1,751,878 Total Clicks
Date Range:
Dec 10 — Jun 11
Trending:
Warm
Consumer Insight Topics:
