Advertisers give job seekers hope by providing alternate career options
Implications - As the economy is slowly climbing back up from the recession, companies are finding creative ways to advertise the newly opened positions available for those who are in need of a job or career change. Providing viewers with the idea that the grass will be greener on the other side, businesses are attracting potential employees to their sites through these captivating print adverts, in hopes to find hires that have a creative edge.
Trend Themes
1. Creative Career Change Ads - Providing viewers with the idea that the grass will be greener on the other side, businesses are attracting potential employees to their sites through captivating print ads, while promoting career changes.
2. Humorous Career Ad Campaigns - From chimpanzee commercials to pant-less adverts, humor has been an effective strategy for companies to get their message across about careers and job opportunities.
3. Emotionally Charged Recruitment Ads - Using emotion with humor or an emotive chord, recruitment ads have been successful in drawing attention to the lack of a qualified workforce, while offering education and skills training as a solution.
Industry Implications
1. Recruitment and Staffing - Recruitment and staffing companies can utilize creative, humorous, and emotionally-driven ad campaigns to attract potential employees to their business and promote job opportunities.
2. Education and Skills Training - Educational institutions and skills training programs can capitalize on the growing need for a qualified workforce and use emotionally-driven recruitment ads to attract students and offer career change solutions.
3. Advertising and Marketing - Advertising and marketing professionals can use humor, creativity, and emotional appeal to promote job opportunities and attract new talent to the industry.
6 Featured, 50 Examples:
893,579 Total Clicks
Date Range:
Feb 10 — May 11
Trending:
Warm
Consumer Insight Topics:
