Mother's Ruin Gin Boasts Bold and Dark Packaging
Chalaine Mantha — February 5, 2011 — Marketing
References: danielbrokstad & thedieline
Mother's Ruin Gin boasts a sleek, black design highlighted with bright yellow and white typography and images. This was a self-initiated project by Daniel Brokstad, who explains that Mother’s Ruin is a premium London Dry gin with a focus on "delivering a pleasing high end experience for any gin lover."
The name “Mother’s Ruin” was a slang term for gin in England at one point. If you happen to collect alcohol bottles, this would definitely make a great one for the collection.
The name “Mother’s Ruin” was a slang term for gin in England at one point. If you happen to collect alcohol bottles, this would definitely make a great one for the collection.
Trend Themes
1. Dark Packaging Trend - Exploiting the trend of sleek and black packaging design with bold typography and contrasting colors.
2. Premium Gin Trend - Catering to the increasing demand for high-end gin experiences with a focus on delivering a pleasing experience.
3. Alcohol Collectibles Trend - Capitalizing on the popularity of collecting alcohol bottles by offering unique designs and branding.
Industry Implications
1. Alcoholic Beverages Industry - Innovating packaging and branding strategies to stand out in the competitive alcoholic beverages market.
2. Design and Packaging Industry - Developing cutting-edge packaging designs and brand identities to meet the demand for sleek and visually appealing products.
3. Collectibles Industry - Creating limited edition and unique alcohol bottle designs to cater to the growing market for collectible items.
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