Work Beer Branding Praises the Proletariat
Amelia Roblin — January 20, 2011 — Marketing
References: workbeer & lovelypackage
Work Beer branding proves that no one can sell alcohol better than the ad agency that brewed it. An art director at Work Labs took up the hobby of producing his own beverage, but met the challenge with incredible marketing.
Blatantly aiming advertising at the target labor class consumers, Work Beer branding celebrates the tradesman for his physical efforts and rewards him with a cold brew. Always asking drinkers if they've earned one, the Work Beer motto reads "For a Job Well Done."
Blatantly aiming advertising at the target labor class consumers, Work Beer branding celebrates the tradesman for his physical efforts and rewards him with a cold brew. Always asking drinkers if they've earned one, the Work Beer motto reads "For a Job Well Done."
Trend Themes
1. Targeted Advertising - Opportunity for companies to develop campaigns that cater to specific consumer groups, such as the labor class.
2. Craft Beverage Market - Opportunity for entrepreneurs and brewers to create unique and niche alcoholic beverages with compelling branding.
3. Reward-based Marketing - Opportunity for businesses to incentivize consumers with rewards and recognition for their achievements.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to develop targeted strategies that resonate with specific consumer segments.
2. Beverage - Disruptive innovation opportunity for beverage companies to tap into the craft beverage market and create products with unique branding.
3. Marketing - Disruptive innovation opportunity for marketers to explore new approaches, such as reward-based marketing, to engage and incentivize consumers.
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