The Bacardi Elixir Campaign Has an Intoxicating Appeal
Alex Scott — April 27, 2010 — Marketing
References: gregcrossley & behance.net
We all like to think that advertising has no effect on us, but after flipping through the Bacardi Elixir campaign, I suddenly find myself craving mojitos -- and it's only 11 in the morning!
Created by Greg Crossley, the Bacardi Elixir campaign features some amazing photoshopping and beautiful models that just make you want to drop everything you're doing to go hit up a sunny patio.
Implications - In a market with a variety of competing companies vying for consumer attention, creative and memorable branding and advertising lie at the core of consumption levels. The use of color, photoshop and virtually anything that sets the brand apart in the minds of consumers will result in higher levels of public interest in the given product.
Created by Greg Crossley, the Bacardi Elixir campaign features some amazing photoshopping and beautiful models that just make you want to drop everything you're doing to go hit up a sunny patio.
Implications - In a market with a variety of competing companies vying for consumer attention, creative and memorable branding and advertising lie at the core of consumption levels. The use of color, photoshop and virtually anything that sets the brand apart in the minds of consumers will result in higher levels of public interest in the given product.
Trend Themes
1. Alcohol Ad Campaigns - Creative and visually stunning advertising campaigns targeting adults need to be created to increase public interest in the drinking industry.
2. Photoshop in Advertising - The use of photoshop in advertising should be further explored to create visually appealing campaigns that generate an emotional response from viewers.
3. Emotional Appeal Advertising - Creating emotional appeal within an advertising campaign should be a priority to make your product more memorable and increase purchasing behavior.
Industry Implications
1. Beverage Industry - Beverage companies can improve sales by investing in creative and visually appealing marketing campaigns.
2. Advertising Industry - The advertising industry can experiment with more visually stunning and emotionally charged campaigns to better attract and increase purchasing behavior of their target audience.
3. Photography Industry - The photography industry can partner with advertising agencies to capture and create stunning imagery that can be used in advertising campaigns to boost sales for brands.
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