Medea Vodka Lets You Put Messages on the Bottle
Marissa Liu — April 12, 2010 — Lifestyle
References: bornrich.org
Medea vodka is housed in a bottle that boasts a programmable LED display. This makes it great for housewarming or birthday gifts -- you won't even need a card!
Produced in Holland, Medea vodka is a single-distilled, wheat-based libation. The bottle's LED display can hold up to six different messages of 255 characters each and is an automatic conversation piece when it's sitting on behind any bar making it that much easier to strike up a conversation with the cute guy or gal you've had your eye on all night.
Produced in Holland, Medea vodka is a single-distilled, wheat-based libation. The bottle's LED display can hold up to six different messages of 255 characters each and is an automatic conversation piece when it's sitting on behind any bar making it that much easier to strike up a conversation with the cute guy or gal you've had your eye on all night.
Trend Themes
1. Smart Packaging - The trend of smart packaging, such as programmable LED displays on liquor bottles, creates opportunities for personalized and interactive consumer experiences.
2. Personalized Gifts - The rise of personalized gifts, like Medea vodka with customizable messages, presents opportunities for businesses to tap into the growing demand for unique and meaningful presents.
3. Interactive Branding - The use of interactive branding elements, like LED displays on liquor bottles, offers disruptive innovation opportunities for companies to engage and captivate consumers in new and memorable ways.
Industry Implications
1. Alcohol & Beverage - The alcohol and beverage industry can explore the integration of smart packaging technologies, such as LED displays on bottles, to enhance product differentiation and consumer engagement.
2. Gifts & Souvenirs - The gifts and souvenirs industry can leverage the trend of personalized gifts, like Medea vodka with customizable messages, to offer unique and memorable products that cater to individual preferences.
3. Marketing & Advertising - The marketing and advertising industry can embrace interactive branding techniques, such as incorporating LED displays on products, to create captivating and immersive brand experiences that leave lasting impressions on consumers.
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