Foreign-Ade by Taylor Goad Offers Citrus Appeasement
Amelia Roblin — March 1, 2011 — Pop Culture
References: taylorgoad & lovelypackage
When life hands civilizations lemons, perhaps one hands the needy a case of Foreign-Ade by Taylor Goad. This tongue-in-cheek design project proposes a six-pack of bottled lemonade, outfitted entirely with pro-American packaging. A star spangled banner covers the top of the cardboard box, an eagle surveys the side, and an uproarious plea on the other states "when life hands you lemons, please don't bomb us."
Decked in yellow, red, white and blue, the imaginary product's packaging takes on a much more confident image within. Each beverage bottle is strapped with in impressive symbol, void of any verbal or visual weakness. As a satirical concoction for political peace offerings or domestic comfort drinks, the Foreign-Ade by Taylor Goad would surely come to some constructive use, should the state of the world require the squeezing of said lemons.
Decked in yellow, red, white and blue, the imaginary product's packaging takes on a much more confident image within. Each beverage bottle is strapped with in impressive symbol, void of any verbal or visual weakness. As a satirical concoction for political peace offerings or domestic comfort drinks, the Foreign-Ade by Taylor Goad would surely come to some constructive use, should the state of the world require the squeezing of said lemons.
Trend Themes
1. Patriotic Packaging - Disruptive innovation opportunity: Create eye-catching packaging designs that evoke a strong sense of national pride.
2. Satirical Products - Disruptive innovation opportunity: Develop products that use humor to comment on current events and political issues.
3. Activism Marketing - Disruptive innovation opportunity: Combine marketing and social activism to attract socially conscious consumers.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Introduce new flavors and packaging designs that cater to consumers' sense of humor and national pride.
2. Graphic Design - Disruptive innovation opportunity: Offer graphic design services that specialize in creating packaging and branding that align with social and political causes.
3. Advertising - Disruptive innovation opportunity: Explore how social and political commentary can be used to create marketing campaigns that resonate with consumers.
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