Safe Sex Campaign by Derek Bowers Plays on Alcohol Labels
Marissa Brassfield — February 21, 2010 — Naughty
References: gotgfx.deviantart & behance.net
Derek Bowers' safe sex campaign for the UK uses doctored liquor bottles to illustrate the connection between a night of drinking and sexually transmitted diseases. In the first image, for example, a bottle of Smirnoff becomes Chlamydia; in another, a bottle of Jack Daniels becomes Pubic Lice.
I love the shock art approach Derek Bowers has used for this safe sex campaign. Let's hope it holds water in the UK.
Implications - Contemporary consumers are saturated daily with a variety of advertisements, so businesses must use shocking tactics to gain attention from their customers. Using shockvertising with elements that contain seduction and morbidity are two ways that a business can innovate their advertising tactics in order to appeal to the everyday consumer.
I love the shock art approach Derek Bowers has used for this safe sex campaign. Let's hope it holds water in the UK.
Implications - Contemporary consumers are saturated daily with a variety of advertisements, so businesses must use shocking tactics to gain attention from their customers. Using shockvertising with elements that contain seduction and morbidity are two ways that a business can innovate their advertising tactics in order to appeal to the everyday consumer.
Trend Themes
1. Shockvertising - Innovative businesses can utilize shockvertising tactics to capture the attention of consumers in today's saturated advertising landscape.
2. Seductive Advertising - Businesses can incorporate seductive elements into their marketing strategies to create memorable and impactful campaigns.
3. Morbid Advertising - Using morbidity in advertising can be an effective way for businesses to stand out and engage with consumers.
Industry Implications
1. Alcohol - The alcohol industry can explore disruptive innovation opportunities by incorporating shockvertising or seductive elements into their marketing campaigns.
2. Safe Sex - The safe sex industry can benefit from disruptive innovation in advertising by utilizing shockvertising or morbid elements to raise awareness and promote safe sex practices.
3. Consumer Goods - Businesses in the consumer goods industry can innovate their advertising strategies by experimenting with shockvertising, seductive elements, or morbidity to capture consumer attention and drive sales.
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