Social media addicts no longer need gadgets to update their networks
Implications - It’s one thing to update your status on your phone or computer—it’s quite another to print, or even wear, your status update. A person’s status update is now no longer confined to the online world as brands create items that make statuses as tangible as, for instance, a bracelet. In addition to showing the pervasion of social media in our daily lives, these offline status-updating products also appeal to the consumer need for personalization and self-expression.
Trend Themes
1. Offline Social Media - As social media becomes a more integral part of daily life, brands focus on creating offline products that allow users to demonstrate their online presence in tangible ways.
2. Personalization and Self-expression - Consumers increasingly look for opportunities to express themselves and personalize their experience, driving innovation in tangible products that reflect their online status and messaging.
3. Digital-physical Integration - Innovators explore new ways to integrate digital communication with tangible items and physical experiences, creating a more seamless and immersive online/offline blend.
Industry Implications
1. Fashion and Accessories - Fashion and accessories brands can leverage offline social media trends to create new opportunities for personal expression and identity-building through wearable technology.
2. Home Decor and Lifestyle - Companies that focus on home decor and lifestyle products can capitalize on digital-physical integration to offer innovative new products that bridge the gap between the virtual and physical worlds.
3. Print and Publishing - Innovators in print and publishing can create new opportunities to serve social media-obsessed consumers who want to capture and preserve their online experiences in the physical world.
6 Featured, 49 Examples:
521,290 Total Clicks
Date Range:
Apr 10 — May 11
Trending:
Warm
Consumer Insight Topics:
