British Design Firm Unreal Unveils 'Chilean Winers'
Michael Hines — December 15, 2010 — Lifestyle
References: unreal-uk & fastcodesign
In case you'd forgotten about the saga of the trapped Chilean miners British design firm Unreal is here to remind you with their new wine 'Chilean Winers.'
33 bottles of Chilean Winers are set to be made, each one being named after a trapped miner. The packaging for Chilean Winers is designed to look like the Phoenix 2 escape capsule and even requires you to dig out the bottle of Chilean Winers from underneath some gravel. Unreal is giving the wine away as gifts to clients.
33 bottles of Chilean Winers are set to be made, each one being named after a trapped miner. The packaging for Chilean Winers is designed to look like the Phoenix 2 escape capsule and even requires you to dig out the bottle of Chilean Winers from underneath some gravel. Unreal is giving the wine away as gifts to clients.
Trend Themes
1. Trapped Miner Branding - Disruptive innovation opportunity: Exploring new ways to create unique product branding and storytelling by leveraging real-life events and memorable stories.
2. Interactive Packaging - Disruptive innovation opportunity: Designing packaging that engages consumers through interactive elements and encourages them to actively participate in the product experience.
3. Event-inspired Products - Disruptive innovation opportunity: Creating products that are inspired by significant events or cultural phenomena to tap into consumer nostalgia and generate buzz.
Industry Implications
1. Wine and Spirits - Disruptive innovation opportunity: Introducing unique and unconventional wine branding and packaging concepts to stand out in a competitive market.
2. Design and Advertising - Disruptive innovation opportunity: Collaborating with brands to develop unconventional packaging and branding strategies that create memorable consumer experiences.
3. Event Marketing - Disruptive innovation opportunity: Leveraging significant events and stories to create exclusive promotional products that resonate with target audiences.
3.2
Score
Popularity
Activity
Freshness
