Absolut Vodka Launches Rock Edition to Celebrate Rock & Roll
Christina Butty — August 15, 2009 — Lifestyle
References: absolut & highsnobiety
Absolut Vodka recently launched a Rock Edition complete with leather casing and biker-style studs.
Absolut Rock, which was designed in collaboration with a design team at Family Business, was launched on Monday in Berlin. The limited edition bottle was complemented by work from rock and roll photographer Danny Clinch and rock band Wolfmother for the full rock and roll appeal.
Implications - Established companies often offer special edition products in an attempt to remain relevant and exciting in the mind of a consumer. This also helps meet the increasingly particular demands of each consumer group, giving room for an organization to experiment in tailoring their product to a new niche demographic apart from their staple consumer group.
Absolut Rock, which was designed in collaboration with a design team at Family Business, was launched on Monday in Berlin. The limited edition bottle was complemented by work from rock and roll photographer Danny Clinch and rock band Wolfmother for the full rock and roll appeal.
Implications - Established companies often offer special edition products in an attempt to remain relevant and exciting in the mind of a consumer. This also helps meet the increasingly particular demands of each consumer group, giving room for an organization to experiment in tailoring their product to a new niche demographic apart from their staple consumer group.
Trend Themes
1. Limited Edition Products - Creating special edition products to maintain relevancy and excitement for consumers.
2. Collaborative Design - Collaborating with designers and artists to create unique and appealing products.
3. Niche Marketing - Tailoring products to target specific niche demographics.
Industry Implications
1. Alcoholic Beverages - Opportunities to create limited edition versions of alcoholic beverages that cater to different consumer preferences and lifestyles.
2. Fashion - Opportunities to collaborate with fashion designers to create unique and stylish products in the fashion industry.
3. Photography and Music - Opportunities to collaborate with photographers and musicians to create limited edition products that celebrate specific genres or artists.
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