Social media apps allow users to falsify their own stats
Implications - With social media becoming more mainstream, businesses are creating interesting ways to promote their products and services through this virtual medium. Allowing consumers to add false and flashy details to their personal social profiles, companies are presenting a means for users to explore an alternate and potentially preposterous identity that they can’t attain in real life.
Trend Themes
1. Faux Identity Creation - The trend of creating false or fake online identities to explore alternate personas.
2. Interactive Marketing Efforts - The trend of brands creating immersive and interactive marketing campaigns to promote their products or services on social media.
3. Innovative Facebook Apps - The trend of developing unique and creative Facebook apps that engage users in new and exciting ways.
Industry Implications
1. Social Media Marketing - Businesses can leverage the trend of faux identity creation to create social media marketing campaigns that target specific online user demographics, interests and preferences.
2. Branding and Advertising - Creating innovative and interactive marketing campaigns can help businesses differentiate from competitors while generating buzz and virality on social media platforms.
3. Technology and Software Development - Developing unique Facebook apps that engage users can create new opportunities for software developers and entrepreneurs to enter the social media and online marketing sectors.
4 Featured, 35 Examples:
434,211 Total Clicks
Date Range:
Oct 09 — May 11
Trending:
Warm
Consumer Insight Topics:
