Airlines create an enjoyable traveler experience by revamping required tasks
Implications - Looking to breathe life into the mundane routines of air travel, airlines are adding an entertaining twist to activities like safety procedures. This change not only serves to create a more positive experience for customers, but also allows these brands to develop a more approachable feel.
Workshop Question - What is the most mundane part of your industry? How can you revamp that aspect through gamification or stimulation?
Trend Themes
1. Personalized Experience - Airlines are adding an entertaining twist to activities like safety procedures.
2. Innovative Design - Airlines seating pranks usign mobile recliners.
3. Revamped Entertainment System - Virgin America is introducing more games and improved maps to flyers.
Industry Implications
1. Airlines - Airlines can capitalize on the personalized experienced to attract and retain customers.
2. Technology - Technology companies can offer innovative solutions to improve in-flight entertainment.
3. Advertising and Marketing - Companies can help airlines create compelling in-flight entertainment that sticks with customers.
