British Airways Aims to Mindfully Improve Passenger Well-Being
Laura McQuarrie — April 16, 2015 — World
References: britishairways & luxuo
In a collaboration with the Mindfulness Institute, British Airways is putting together a travel meditation program to quell the nerves of people who are anxious of flying. The program will launch on British Airways' routes to San Francisco and London, featuring a number of guided in-air meditation videos to help passengers cope with the three most stressful parts of air travel: pre-flight, mid-flight and arrival.
With the number of terrible aviation accidents that have happened around the world in the past few years, it is understandable that so many travelers are unable to let go of their fear of flying. With the introduction of the Mindfulness for Travel series, this British Airways initiative is bound to set new standards for what comfort on an aircraft means, both physically and mentally.
With the number of terrible aviation accidents that have happened around the world in the past few years, it is understandable that so many travelers are unable to let go of their fear of flying. With the introduction of the Mindfulness for Travel series, this British Airways initiative is bound to set new standards for what comfort on an aircraft means, both physically and mentally.
Trend Themes
1. In-flight Mindfulness Programs - More airlines could implement mindfulness programs to help passengers cope with travel anxiety and promote relaxation during long flights.
2. Meditation Videos - The popularity of in-flight meditation programs could inspire airlines to partner with meditation apps to offer passengers a wider range of guided meditation and relaxation videos.
3. Wellness Travel - Air travel-focused mindfulness programs could spark the growth of wellness-focused travel industry, comprising similar programs for other modes of transportation and a range of wellness-focused holiday packages.
Industry Implications
1. Airlines - Airlines can adapt the mindfulness programs to enhance the travelling experience of their passengers, while reducing their anxiety levels, and differentiate themselves from competitors.
2. Media and Entertainment - Media and entertainment companies could benefit from partnering with airlines to provide meditation content that can be streamed on the inflight entertainment and promoted through other channels.
3. Wellness - The growth of mindfulness travel programs could drive the development of wellness-focused industries in other areas, including food and beverage, lodging, and entertainment.
3.2
Score
Popularity
Activity
Freshness
