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Grown-Ups Play, Kids Win!

Clean the Sky - Positive Eco Trends & Breakthroughs

Support Capital One® Race for Kids on May 31st

— April 15, 2014 — Lifestyle
Capital One Race for Kids is an urban adventure you won’t want to miss! Your team of four will compete in 10 themed challenging checkpoints in a race to the finish line. Checkpoints are designed to focus the mind, challenge the body, and for your and your team to have a blast. The only thing you can expect is the unexpected!

Capital One Race for Kids brings you back to the best adventures of childhood, embracing the carefree days of being a kid and bonding with teammates. In 25 different communities, teams of four will compete along a series of 10 checkpoint as they race to the finish line. Get into the spirit of a good cause for good kids, and register today for Capital One Race for Kids! Plus – by participating you could win one return trip for two to any scheduled WestJet destination! To learn more, or register today, visit Race for Kids.

Sign-up before April 30th and save $10. Use the promo code: HELPKIDS.

Where Your Dollars Go
Your support makes a difference! All proceeds from Capital One Race for Kids will be directed toward your local Boys and Girls Club to support critical programs and services for children and youth living in your community.

Boys and Girls Clubs are there for and welcome all children and youth after school and at other times when they need a safe, fun supportive place to go. More than 70% of families who rely on Boys and Girls Clubs are in low-income communities. With your support, we can ensure our programs are accessible to all children by keeping membership fees low and waiving fees altogether for children in need.
Trend Themes
1. Urban Adventure - Disruptive innovation opportunity: Create immersive urban adventure experiences for adults that tap into nostalgia and promote team bonding.
2. Community Giving - Disruptive innovation opportunity: Develop new platforms or initiatives that encourage businesses and individuals to support local community organizations and make a positive social impact.
3. Active Philanthropy - Disruptive innovation opportunity: Combine physical challenges with charitable giving to engage participants and raise funds for important causes.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Integrate technology and interactive elements into event planning to create unique and engaging experiences for participants.
2. Nonprofit - Disruptive innovation opportunity: Leverage technology to streamline donation processes, increase transparency, and strengthen connections between donors and recipients.
3. Recreation and Entertainment - Disruptive innovation opportunity: Develop innovative physical activities and entertainment options that promote team building, nostalgia, and social impact.
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