Air New Zealand's Flight Safety Video is Inspired by The Hobbit
Alyson Wyers — October 24, 2014 — Marketing
References: youtu.be & designtaxi
In what is undoubtedly the most fantastical flight safety video in all the realms, this Air New Zealand commercial also advertises the third and final instalment in The Hobbit film trilogy.
Following their similarly-inspired Middle Earth themed adverts in 2012 and 2013, this flight safety video is dubbed 'The Most Epic Safety Video Ever made.' In it, flight attendants are dressed like elves and relay important airplane-related instructions in a Hobbit context. Stunning shots of New Zealand are also incorporated, as The Lord of the Rings was also filmed there. The commercial even has cameos from actors Sylvester McCoy and Elijah Wood (who played Frodo). Director Peter Jackson also makes an appearance.
The hilarious video from 'the airline of Middle Earth' is definitely worth a watch before the last Hobbit movie comes out.
Following their similarly-inspired Middle Earth themed adverts in 2012 and 2013, this flight safety video is dubbed 'The Most Epic Safety Video Ever made.' In it, flight attendants are dressed like elves and relay important airplane-related instructions in a Hobbit context. Stunning shots of New Zealand are also incorporated, as The Lord of the Rings was also filmed there. The commercial even has cameos from actors Sylvester McCoy and Elijah Wood (who played Frodo). Director Peter Jackson also makes an appearance.
The hilarious video from 'the airline of Middle Earth' is definitely worth a watch before the last Hobbit movie comes out.
Trend Themes
1. Fantasy-inspired Advertising - Opportunity for businesses to ride on the popularity of fantasy-themed entertainment to create unique and engaging ads.
2. In-flight Entertainment Innovation - Opportunity to rethink in-flight safety videos and transform them into a fun and memorable experience for passengers.
3. Tourism Promotion Through Film Collaboration - Opportunity for countries to work with movie studios and create tourism campaigns based on popular films shot in the country.
Industry Implications
1. Airlines - Opportunity for airlines to use creative and humorous safety videos and ads to engage customers and stand out in the highly competitive airline industry.
2. Film Production Studios - Opportunity for film production studios to collaborate with countries and promote tourism through their movies and popular characters.
3. Tourism - Opportunity for the tourism industry to piggyback on the popularity of major movies and TV shows and create destination-specific promotions.
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