TAM Airlines Created Customized Reading Material for Travelers
Laura McQuarrie — June 9, 2015 — Art & Design
References: tam.br & creativeguerrillamarketing
Inflight magazines are typically only flipped through in order to kill time and boredom in an aircraft. But TAM Airlines sought to engage its passengers in a new way with completely customized 'Ownboard Magazines.'
In order to make sure that the content on the inside of the magazine was as interesting as it could possibly be for each traveler, the airline implemented Facebook Connect during the purchasing process. With this Facebook tool at its fingertips, the airline was able to pull specific photos and relevant data about the user.
Upon boarding the flight, passengers found magazines with their own faces on their seats. As well as adoring being turned into cover models, since all of the articles inside were tailored to a traveler's likes, many reported taking home the magazine as a keepsake.
In order to make sure that the content on the inside of the magazine was as interesting as it could possibly be for each traveler, the airline implemented Facebook Connect during the purchasing process. With this Facebook tool at its fingertips, the airline was able to pull specific photos and relevant data about the user.
Upon boarding the flight, passengers found magazines with their own faces on their seats. As well as adoring being turned into cover models, since all of the articles inside were tailored to a traveler's likes, many reported taking home the magazine as a keepsake.
Trend Themes
1. Personalized Inflight Magazines - Creating customized magazines for passengers based on their personal data and preferences.
2. Facebook Connect Integration - Using Facebook Connect during the purchasing process to gather user data and personalize content.
3. Keepsake Magazines - Passengers taking home personalized magazines as a memento of their flight experience.
Industry Implications
1. Airlines - Airlines can implement personalized inflight magazines to enhance the passenger experience and differentiate themselves from competitors.
2. Publishing - Publishing companies can explore personalized magazine offerings by integrating user data to deliver tailored content.
3. Marketing - Marketers can leverage personalized inflight magazines as a unique advertising platform that directly targets individual preferences and interests.
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