KLM's Fun Campaign Challenged People to Virtually High Five Someone
Laura McQuarrie — September 3, 2014 — Marketing
References: werelddealweken.klm & creativecriminals
The Live High Five challenge from KLM is a fun campaign that encouraged people to high five someone in a completely different country, with the aid of technology.
KLM set up a screen and a camera in public places in both Amsterdam and New York, so that each person got the chance to win a trip to the opposite location. People were challenged to high five one another at the exact same time, and the Live High Five machine measured each person's accuracy and timing. In the end, the best high fivers were rewarded with tickets to New York or Amsterdam. The simplicity of the fun travel campaign naturally drew crowds and created a ton of good energy that made other people want to get in on the action themselves.
KLM set up a screen and a camera in public places in both Amsterdam and New York, so that each person got the chance to win a trip to the opposite location. People were challenged to high five one another at the exact same time, and the Live High Five machine measured each person's accuracy and timing. In the end, the best high fivers were rewarded with tickets to New York or Amsterdam. The simplicity of the fun travel campaign naturally drew crowds and created a ton of good energy that made other people want to get in on the action themselves.
Trend Themes
1. Virtual High-five Challenges - Expanding on the concept of virtual high-fives, businesses can create interactive campaigns that encourage people from different locations to connect and engage in positive experiences.
2. Real-time Measurement Technology - Developing real-time measurement technology can enhance interactive campaigns by accurately measuring participants' accuracy and timing during virtual high-five challenges.
3. Crowd-drawing Experiential Marketing - Utilizing experiential marketing techniques, businesses can create campaigns that draw crowds and generate excitement, increasing brand awareness and engagement.
Industry Implications
1. Travel and Hospitality - The travel and hospitality industry can leverage virtual high-five challenges to promote their destinations and engage with potential customers.
2. Technology and Telecommunications - The technology and telecommunications industry can develop real-time measurement technology for interactive campaigns, facilitating accurate tracking and analysis of participant performance.
3. Event Management and Experiential Marketing - Event management companies and experiential marketing agencies can utilize virtual high-five challenges as crowd-drawing campaigns to attract attention to their clients' brands and products.
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