Beverage brands opt for accessible forms of exoticism in flavor
Implications - Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste.
Workshop Question - What is one (or more) ways that your brand can appeal to a diverse, multicultural demographic?
Trend Themes
1. Accessible Exoticism - Beverage brands are introducing tropical flavors that are exotic yet accessible for the North American consumer.
2. Natural Ingredients - Beverage manufacturers are pairing niche ingredients, such as healing herbs, with more approachable island-based flavors.
3. Nutritious Alternatives - Beverage brands are offering nutritious alternatives to syrupy cocktail drinks such as sugary tea cocktails and artificially flavored beverages.
Industry Implications
1. Beverage Industry - The beverage industry can explore innovative ways to combine natural ingredients to create refreshing and nutritious beverages.
2. Health Salons and Juice Bars - Business professionals in health salons and juice bars can introduce exotic flavors and herbs to create exciting new nutritious drinks for their customers.
3. Food Industry - The food industry can explore innovative ways to create nutritious and flavorful beverage alternatives for their customers.
