Air New Zealand's Safety Video Makes Boring Procedures Entertaining
Laura McQuarrie — December 17, 2014 — Pop Culture
In order to get people to perk up and pay attention to its airline safety videos, Air New Zealand enlisted the help of some Sports Illustrated models. In keeping with its New Zealand roots, the models are decked out in tropical flowers and island attire. As for the content of the #AirNZSafetyVideo, the women cover what to do with life jackets, where to find air masks and give a friendly reminder to keep your plane on airplane mode at all times.
While you can often feel each minute of a travel safety video ticking by as you're watching it, this fun take on the traditional airline safety video is a playful departure from convention that gets you to pay attention to the important safety information being conveyed.
While you can often feel each minute of a travel safety video ticking by as you're watching it, this fun take on the traditional airline safety video is a playful departure from convention that gets you to pay attention to the important safety information being conveyed.
Trend Themes
1. Entertaining Safety Videos - Creating safety videos that engage and entertain viewers, making them more likely to pay attention to the important information being conveyed.
2. Incorporating Popular Figures - Utilizing well-known individuals or influencers to capture the audience's attention and increase the reach of safety videos.
3. Customized Themes and Settings - Designing safety videos with specific themes and settings that reflect the brand's identity or appeal to the target audience.
Industry Implications
1. Aviation - Developing innovative safety video strategies in the aviation industry to enhance passenger engagement and compliance with safety procedures.
2. Marketing and Advertising - Exploring unique approaches to marketing and advertising, such as using entertaining safety videos, to effectively communicate important messages to consumers.
3. Branding and Promotion - Utilizing customized safety videos as a branding tool to showcase a company's personality and values while delivering essential safety information.
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