Retail concepts include active elements that empower consumers
Implications - In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers.
Workshop Question - How can you create personalized engagement for consumers bombarded with choice?
Trend Themes
1. Interactive Fitness Experience - Retailers are transforming the shopping experience by incorporating fitness elements that empower and challenge customers.
2. Integration of Athletic Facilities in Retail Spaces - Retail locations that offer unique athletic experiences are attracting and engaging customers.
3. In-store Adventure Marketing Stunts - Retailers are surprising customers with in-store marketing experiences that challenge and inspire them.
Industry Implications
1. Retail Industry - The retail industry can transform shopping into a memorable and interactive experience by incorporating fitness elements and unique marketing strategies.
2. Athletic Industry - The athletic industry can collaborate with retailers to promote their products and gain exposure through innovative in-store athletic experiences.
3. Marketing Industry - The marketing industry can provide retailers with creative stunts and strategies that engage and inspire customers.
