Volvo's Car Prank Preys on a New Valet on His First Day on the Job
Laura McQuarrie — September 29, 2014 — Autos
References: volvotrucks & adweek
Volvo has created some epic viral videos in the past year, and 'The Casino' car prank is another that is already racking up the views. Everything in the ad was completely manufactured for the prank, with the exception of the Volvo truck and the unsuspecting valet boy who is experiencing his first day on the job.
The prank setup involves a number of well-dressed people driving up and dropping off their sports cars, which is nothing out of the ordinary. After a few fancy cars have been safely parked, Volvos' massive FH with I-Shift Dual Clutch drives up and the valet seems quite unsure of where to park it. The ad is cleverly wrapped up by noting that the Volvo truck harnesses the power of a sports car.
The prank setup involves a number of well-dressed people driving up and dropping off their sports cars, which is nothing out of the ordinary. After a few fancy cars have been safely parked, Volvos' massive FH with I-Shift Dual Clutch drives up and the valet seems quite unsure of where to park it. The ad is cleverly wrapped up by noting that the Volvo truck harnesses the power of a sports car.
Trend Themes
1. Viral Car Pranks - Opportunities to create unique, shareable experiences that spread brand awareness.
2. Innovative Advertising Strategies - Opportunities to utilize unexpected methods to increase engagement and attract attention.
3. Creative Employee Training - Opportunities to use unconventional approaches to familiarize new hires with company practices.
Industry Implications
1. Automotive - Opportunities to differentiate with unique and creative marketing campaigns.
2. Entertainment - Opportunities to create viral content that entertains and engages audiences.
3. Human Resources - Opportunities to use unique and creative approaches to train new employees and leave a lasting impression.
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