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Alcoholic Athleticism

Liquor labels update beverages with sporty twists for active consumers

Implications - Liquor labels are adding athletic twists to beverages in the interest of sports enthusiasts. While alcohol and athleticism aren't typically associated, this merger is illustrative of the buying power of millennials who are typically drawn to active lifestyles that promote health and wellness within numerous consumer categories.
Workshop Question - What is an adjacent fad your brand could leverage?
Trend Themes
1. Fitness-driven Beverages - Alcoholic beverages with health enhancements appeal to fitness enthusiasts
2. Collaborative Marketing - Co-branding between sports organizations and alcoholic beverage companies strengthen marketing efforts
3. Charitable Marketing Initiatives - Alcoholic beverage brands use social responsibility for marketing campaigns
Industry Implications
1. Food and Beverage - Traditional beverage companies appeal to new markets through alternative products and branding
2. Sports - Sports organizations strengthen branding initiatives through collaborative marketing approaches
3. Non-profit/charitable Organizations - Charitable causes gain awareness through partnerships with beverage companies
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
203,460 Total Clicks
Date Range:
Feb 14 — Mar 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Protein-Enriched Beers
Protein-Enriched Beers
This High-Protein Beer is Designed for Health-Conscious Beer Drinkers
‘Barbell Brew’ is a high-protein beer that helps gym-goers stay fit without giving up their favorite drink. While beer and fitness do not usually go together, this protein-enriched... MORE
Tennis-Themed Beverage Branding
Tennis-Themed Beverage Branding
Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon
Champagne Lanson’s beverage branding celebrates the upcoming Wimbledon championship. The English tennis tournament is a renowned event that inspired the company’s latest marketing effort,... MORE
Health-Promoting Brews
Health-Promoting Brews
Work Out and Still Enjoy Having a Cold One with Lean Machine Ale
If you’re trying to cut down on the amount of beer you drink and get into shape, Lean Machine Ale is a great way to ease your way off your favorite brew and live a healthier lifestyle. This... MORE
Collaborative Sports Beers
Collaborative Sports Beers
Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers
Since beer and sports naturally make a good team, Widmer Brothers partnered with the Portland Timbers to make its Hefeweizen the official craft beer for the team. The co-branding effort between the... MORE
Charitable Athlete Ales
Charitable Athlete Ales
Jeff Smith's Big Moose Beer Improves the Lives of the Less Fortunate
Big Moose beer is a new project by Jeff Smith, a former Cardiff Devils hockey player whose two passions can be described as doing charity work and enjoying libations with friends. Giving back while... MORE
Fencing Beer Branding
Fencing Beer Branding
Saber Beer Uses Sport to Promote its Brew
Saber Beer has turned to the sport of fencing to promote its latest brew. Working with Sara Gonzalez, the company went with a minimalist look for its packaging, but chose to throw some athletics on... MORE

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