Seasonal treats adopt packaging designs suitable for gift-giving
Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability.
Trend Themes
1. Experiential Packaging - Seasonal confections are integrating packaging designs that mimic collectibles and gift-wrapping for experiential allure.
2. Artisanal Chocolate Collaboration - Collaborations between artisanal chocolate makers and modern interior design companies yield unique flavors and package designs, making them the perfect gift or token of appreciation.
3. Branding Through Meditative Imagery - Branding for chocolate has taken a measured approach, using relaxant and meditative imagery to reposition the item as more benevolent, therefore attracting a modern health-conscious consumer.
Industry Implications
1. Food and Beverage - The food and beverage industry stands to benefit from experiential packaging as it enhances customer experience and prompts repeat purchases.
2. Arts and Culture - Collaborations between artisanal chocolate makers and modern interior design companies blend the arts and culture, yielding products that are both tactile and visually appealing.
3. Health and Wellness - Meditative and relaxant branding for chocolate appeals to the health and wellness industry, thereby satisfying the needs of the modern, health-conscious consumer.
