WestJet Helped Two Torontonians Pull Off a Romantic Proposal
Vasiliki Marapas — February 10, 2015 — Marketing
References: youtube & marketingmag
Canadian airline WestJet helped two Toronto-based couples pull off a romantic Valentine's proposal in Barbados.
The airline approached two men as they shopped for engagement rings last November, offering them the opportunity of a lifetime. Under the airline's instruction, the men told their partners that they were traveling to the island to shoot a WestJet commercial. The seven-minute spot follows the men (and their soon-to-be fiancees) as they wait for WestJet's spokesperson, Ian, to give them the go-ahead to propose.
Heartfelt videos such as these aren't new for the airline, which released the 'WestJet Christmas Miracle: Real-Time Giving' video back in November 2013. To date, the video has garnered upwards of 40 million views. This Valentine proposal is yet another example of the airline showing off its “fun, friendly and caring” side.
The airline approached two men as they shopped for engagement rings last November, offering them the opportunity of a lifetime. Under the airline's instruction, the men told their partners that they were traveling to the island to shoot a WestJet commercial. The seven-minute spot follows the men (and their soon-to-be fiancees) as they wait for WestJet's spokesperson, Ian, to give them the go-ahead to propose.
Heartfelt videos such as these aren't new for the airline, which released the 'WestJet Christmas Miracle: Real-Time Giving' video back in November 2013. To date, the video has garnered upwards of 40 million views. This Valentine proposal is yet another example of the airline showing off its “fun, friendly and caring” side.
Trend Themes
1. Romantic Surprise Proposals - Opportunities for businesses to help couples plan and execute romantic surprise proposals, creating unforgettable moments.
2. Branded Experiences - Businesses can leverage brand experiences to create emotional connections with customers and generate viral content for marketing purposes.
3. Authentic Marketing - Authentic marketing campaigns that showcase a brand's caring and fun side can resonate with audiences and build brand loyalty.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can offer tailored packages and services for couples looking to plan surprise proposals in unique destinations.
2. Jewelry and Engagement Rings - Jewelry and engagement ring retailers can collaborate with businesses to create memorable proposal experiences for customers, positioning their products as essential elements of the special moment.
3. Digital Marketing and Advertising - Digital marketing and advertising agencies can help brands execute authentic and emotionally-driven campaigns that resonate with consumers and generate buzz.
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