The culinary industry adopts progressive technology for transparency
Implications - Consumers are more concerned than ever about where their food comes from – with considerations like whether it’s fresh and what ecological footprint it’s already made. To educate consumers and help them feel good about their purchases, brands are calling on technology like blockchain to communicate exclusive details about their products. With leading technology becoming more comforting than confronting, brands can begin implementing high-tech strategies to share product information with consumers in a way that establishes trust.
Workshop Question - How can your brand leverage technology to build trust among your consumers?
Trend Themes
1. Blockchain for Supply Chain Transparency - Leveraging blockchain technology to bring transparency and traceability to food products for consumers.
2. Smart Packaging for Expiration Monitoring - Incorporating active, color-changing labels to alert consumers about upcoming expiry dates.
3. Creating Trust and Transparency with Molecular Ink Tags - Developing molecular ink tags as a listing solution for unique codes, enabling forensic verification of products.
Industry Implications
1. Food and Beverage - Creating transparency through the supply chain, ingredient traceability and labeling.
2. Consumer Goods and Products - Serializing package printing solutions with unique, traceable identities for fraud prevention.
3. Retail - Offering blockchain-powered solutions to trace products and provide transparency for customers.
