Products designed for left-handed individuals come in various forms
Implications - The more known inconveniences of being left-handed in a right-handed world include elements of creativity like writing or using scissors, however there are many other ways in which lefties are slightly inconvenienced by everyday tools – a fact which some brands are trying to address. Such items cater to a relatively underserved group of individuals and appeal to them via customization.
Workshop Question - How could your brand better cater to underserved demographics?
Trend Themes
1. Customization for Underserved Groups - Brands are recognizing the need to offer products customized for underserved demographics, increasing inclusivity and improving customer satisfaction.
2. Humor in Branding - By incorporating humor into their branding, companies can set themselves apart in a crowded market and connect with consumers on a deeper level.
3. Advancements in Kitchen Technology - As consumers seek out more streamlined and precise kitchen products, there are opportunities for innovation and differentiation in the kitchen tech industry.
Industry Implications
1. Personalized Products - Marketing products that cater to specific demographics can result in loyal customer bases, expanding into untapped markets and improving customer retention.
2. Handmade Products - Customization can extend past product functionality, as unique branding and personalized touches can create a more loyal customer base willing to pay more for unique, handmade items.
3. Kitchen Tech - In an era of precision and speed, it's necessary for kitchen tech companies to design products that cater to both right and left-handed individuals, allowing for more agile usage in the cooking space.
4 Featured, 34 Examples:
97,600 Total Clicks
Date Range:
Aug 17 — Aug 18
Trending:
Warm
Consumer Insight Topics:
