Alba1913's Packaging Reveals When a Customer Opens the Package
Laura McQuarrie — April 24, 2018 — Marketing
Alba1913 is a skincare cosmetics company that prides itself on sharing three generations of wisdom and traditions with consumers through its health-centric products for beauty and well-being. But unlike some of the other companies in this category that appeal to consumers with low-tech product packaging, Alba1913 favors NFC packaging that says "Scan Me."
These smart labels can be found on the secondary packages for Alba1913 products like its Rich Body Butter and Galenic Body & Intimate Wash, among others. Alba1913 worked with Talkin' Things to gain a better understanding of "where, how often, and by how many users products are scanned." With Talkin' Things' patented Proof of Purchase system, Alba1913 is able to access data on when a customer has opened their package, which indicates that they may want to be supported in learning more about the product and its applications—which NFC technology can easily help with.
These smart labels can be found on the secondary packages for Alba1913 products like its Rich Body Butter and Galenic Body & Intimate Wash, among others. Alba1913 worked with Talkin' Things to gain a better understanding of "where, how often, and by how many users products are scanned." With Talkin' Things' patented Proof of Purchase system, Alba1913 is able to access data on when a customer has opened their package, which indicates that they may want to be supported in learning more about the product and its applications—which NFC technology can easily help with.
Trend Themes
1. NFC Packaging - Utilizing NFC technology in product packaging to collect data on consumer behavior and provide interactive experiences.
2. Smart Labels - Integrating smart labels with NFC technology to enable easy product information access and track consumer engagement.
3. Proof of Purchase System - Implementing a patented system to gather data on customer interactions with product packaging and optimize marketing strategies.
Industry Implications
1. Skincare Cosmetics - Incorporating NFC technology in skincare cosmetics packaging to enhance customer experience and gather valuable consumer insights.
2. Health and Beauty - Leveraging smart labels and NFC technology in the health and beauty industry for personalized customer engagement and product information delivery.
3. Marketing and Analytics - Applying a Proof of Purchase system in marketing and analytics to understand consumer behavior and optimize promotional campaigns.
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