Aldi Launched a Budget-Friendly Wine-Buying Service
Justin Lam — June 7, 2018 — Lifestyle
References: delish & thedrinksbusiness
Aldi recently launched a new wine-buying service dedicated to helping customers buy budget-friendly wines for weddings. The wine-buying service can be accessed on Aldi's website and it offers buyers pre-selected packages, such as the Party Package and Customer Favorites bundle, which make wine selection incredibly easy. Customers can also personalize their order with a create-your-own option. The selection of wine offered by Aldi includes over 100 sparkling, white, red and rosé wines that can all be delivered wherever and whenever in the UK.
The service is currently only available in the UK, but Aldi's website is accessible around the world and can be super helpful for finding wines that are high in quality and affordable. The webpage for the wine-buying service also features a wedding wine-buying guide that recommends how much to serve and how much it will cost per wine.
Image Credit: Aldi
The service is currently only available in the UK, but Aldi's website is accessible around the world and can be super helpful for finding wines that are high in quality and affordable. The webpage for the wine-buying service also features a wedding wine-buying guide that recommends how much to serve and how much it will cost per wine.
Image Credit: Aldi
Trend Themes
1. Budget-friendly Wine - Disruptive innovation opportunity: Create a platform that curates budget-friendly wines for various occasions.
2. Online Wine Buying - Disruptive innovation opportunity: Develop an online platform that allows customers to buy wine from various retailers and have it delivered.
3. Personalized Wine Packages - Disruptive innovation opportunity: Build a service that creates personalized wine packages based on customer preferences and occasions.
Industry Implications
1. Ecommerce - Disruptive innovation opportunity: Integrate a virtual wine-tasting experience into an e-commerce platform for wine enthusiasts.
2. Wedding Planning - Disruptive innovation opportunity: Develop a digital platform that provides comprehensive wedding planning services, including wine selection.
3. Wine Retail - Disruptive innovation opportunity: Create a subscription-based service that delivers curated wine selections to customers' doorsteps on a regular basis.
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