YUNI Beauty is Adopting Smart Packaging Technology from Thinfilm
Laura McQuarrie — June 7, 2018 — Tech
References: yunibeauty & thinfilmnfc
Thinfilm has introduced its smart packaging technology solutions to a variety of brands and it is now welcoming YUNI Beauty as its first customer in the beauty and personal care market.
As YUNI Beauty specializes in sharing all-natural, sustainable products for the active, on-the-go consumer, implementing NFC tags will allow for it to easily connect with its mobile-first consumer base. When a consumer taps a mobile device to the tag connected to Thinfilm’s CNECT Cloud Platform, they are able to digitally receive the brand's story, as well as how-to videos and product tips.
Thinfilm's NFC mobile marketing solutions will be introduced through a few top YUNI Beauty products, including Shower Sheets and Chillax, as well as a new launch by the name of 'Yunicorn.' YUNI's smart products will be available through retailers such as Nordstrom’s, Anthropologie and Bluemercury.
As YUNI Beauty specializes in sharing all-natural, sustainable products for the active, on-the-go consumer, implementing NFC tags will allow for it to easily connect with its mobile-first consumer base. When a consumer taps a mobile device to the tag connected to Thinfilm’s CNECT Cloud Platform, they are able to digitally receive the brand's story, as well as how-to videos and product tips.
Thinfilm's NFC mobile marketing solutions will be introduced through a few top YUNI Beauty products, including Shower Sheets and Chillax, as well as a new launch by the name of 'Yunicorn.' YUNI's smart products will be available through retailers such as Nordstrom’s, Anthropologie and Bluemercury.
Trend Themes
1. Smart Packaging Technology - Implementing NFC tags on beauty products enables brands to easily connect with their mobile-first consumer base and provide digital content.
2. Mobile Marketing Solutions - Thinfilm's NFC mobile marketing solutions allow brands to deliver their story, how-to videos, and product tips directly to consumers' mobile devices.
3. Sustainable and Natural Products - Brands like YUNI Beauty are focusing on sharing all-natural, sustainable products to meet the demand of the active, on-the-go consumer.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage smart packaging technology to enhance consumer engagement and provide additional product information.
2. Retail - Retailers like Nordstrom's, Anthropologie, and Bluemercury can offer smart products that provide digital content and information to enhance the shopping experience for consumers.
3. Consumer Electronics - Consumer electronics industry can explore opportunities in developing NFC-enabled devices and technologies to support smart packaging solutions.
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