Pre-workout beverages aim to enhance fitness capabilities
Implications - Thought most health-conscious consumers are aware of specialty post-workout beverages, pre-workout beverages are becoming increasingly popular. Incorporated with everything from metabolism-boosting to energy enhancing ingredients, these products allow fitness brands to expand their product lines with a simple shift in marketing strategy, while offering consumers the perceived ability-enhancement they achieve through such items.
Workshop Question - Consider how your brand could switch how it's product/service is marketed?
Trend Themes
1. Pre-workout Beverages - Pre-workout beverages are becoming increasingly popular among health-conscious consumers.
2. Metabolism-boosting Drinks - Drinks that aim to boost metabolism are gaining traction in the fitness industry.
3. Candy and Soda Flavored Performance Drinks - Performance drinks with unique and unconventional flavors, such as candy and soda, are disrupting the market.
Industry Implications
1. Fitness Industry - Fitness brands can expand their product lines with pre-workout beverages and other metabolism-boosting drink options, appealing to health-conscious consumers.
2. Beverage Industry - The demand for functional and unique-flavored drinks is driving innovation in the market, offering opportunities for companies to expand their product lines.
3. Supplement Industry - The popularity of fast-acting nutritional powders and other supplements is growing as consumers look for ways to enhance their workouts and overall health.
