Avon's Intelligent Packaging Sensors Ensure the Product's Efficacy
Laura McQuarrie — June 11, 2018 — Marketing
References: avon.uk & beautypackaging
Avon's Anew Reversalist Infinite Effects Night Treatment Cream is an innovative product that relies on intelligent packaging sensors to maintain the potency of the product. Avon found that 78% of women believe that their anti-aging creams lose their effect over time, so it developed what it calls "the world's first rotational anti-wrinkle night cream."
While double-ended products are commonly found in the beauty industry, Avon's overnight treatment must be rotated every week to remain active. To assist consumers in this regard, Avon implemented a system with small sensors developed by the Cambridge Design Partnership to ensure the end user could follow through on this.
When brands reveal particularly innovative product formulas and packages, they need to go above and beyond when it comes to educating consumers and showing them how to adopt a new way of doing something familiar. As much as instruction manuals and how-to videos have the potential to help, integrated packaging sensors prompt consumers to take immediate action when handling a product.
While double-ended products are commonly found in the beauty industry, Avon's overnight treatment must be rotated every week to remain active. To assist consumers in this regard, Avon implemented a system with small sensors developed by the Cambridge Design Partnership to ensure the end user could follow through on this.
When brands reveal particularly innovative product formulas and packages, they need to go above and beyond when it comes to educating consumers and showing them how to adopt a new way of doing something familiar. As much as instruction manuals and how-to videos have the potential to help, integrated packaging sensors prompt consumers to take immediate action when handling a product.
Trend Themes
1. Intelligent Packaging Sensors - Opportunity for brands to incorporate intelligent packaging sensors to maintain the efficacy of their products.
2. Rotational Anti-wrinkle Night Creams - Opportunity to develop double-ended night creams that require rotation for increased effectiveness.
3. Education Through Integrated Packaging - Opportunity for brands to use integrated packaging sensors and instructions to educate consumers on how to use innovative products.
Industry Implications
1. Beauty and Skincare - Incorporating intelligent packaging sensors and rotational features in beauty and skincare products to enhance their efficacy.
2. Consumer Electronics - Applying integrated packaging sensors and interactive instructions in consumer electronic products for user guidance.
3. Food and Beverage Packaging - Utilizing intelligent packaging sensors and educational features in food and beverage packaging to enhance consumer experience.
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