'Peeke' Protects Brands and Consumers Using Blockchain Technology
Laura McQuarrie — June 14, 2018 — Tech
References: play.google & peeke.io
Brands and consumers alike are hit hard by counterfeit goods, but Peeke is an app that is out to protect both parties by detecting whether or not a product is as genuine as it claims to be.
Peeke uses the blockchain, NFC tags and smart contracts technology in order to protect brands and consumers alike from losing money. App users need only wave their mobile device in front of a product to determine whether or not it is the real deal. Currently, the app is available to identify top brands like Mont Blanc, Northface and more.
Since the app must continually grow and be updated, Peeke rewards users with its Peeke Tokens for verifying a product as genuine or counterfeited. The app also doubles as a marketplace where this cryptocurrency can be redeemed for discounted luxury goods.
Peeke uses the blockchain, NFC tags and smart contracts technology in order to protect brands and consumers alike from losing money. App users need only wave their mobile device in front of a product to determine whether or not it is the real deal. Currently, the app is available to identify top brands like Mont Blanc, Northface and more.
Since the app must continually grow and be updated, Peeke rewards users with its Peeke Tokens for verifying a product as genuine or counterfeited. The app also doubles as a marketplace where this cryptocurrency can be redeemed for discounted luxury goods.
Trend Themes
1. Blockchain-enabled Counterfeit Detection - Opportunity for businesses to utilize blockchain technology to protect brands and consumers from counterfeit goods.
2. NFC Tag Authentication - Opportunity for industries to implement NFC tags for quick and reliable product authentication.
3. Cryptocurrency-based Rewards Systems - Opportunity for businesses to implement cryptocurrency rewards systems to incentivize users for verifying genuine products.
Industry Implications
1. Luxury Goods - Opportunity for luxury goods industry to use Peeke app as a selling point and provide a secure purchasing experience for consumers.
2. Retail - Opportunity for retail industry to implement Peeke app as a way to combat counterfeit goods and build trust with consumers.
3. Technology - Opportunity for technology industry to develop and improve counterfeit-detecting apps using blockchain and smart contracts technology.
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