Designers present fantastical runway shows with surreal mythical elements
Implications - Designers are infusing their runway presentations with mythical, ominous motifs, and in particular utilizing symbols associated with the Surrealist art movement. This development suggests a self-awareness on the part of the designers that given the current financial and political climate, a majority of consumers may find the world of high fashion inaccessible to the point of fantasy, and as such are looking to make a connection by acknowledging the divide.
Workshop Question - What creative elements can you incorporate into the presentation of your product in order to better communicate a self-awareness around the potential divide between luxury and non-luxury brands?
Trend Themes
1. Fantastical Runway Presentations - Designers are incorporating mythical and surreal motifs in their runway shows, appealing to the consumer who desires a sense of magical escapism.
2. Creative Expression on Fashion Silhouettes - Paint-splattered and dream-inspired clothes have become staple adds to runway offerings, inspiring designers to marry traditional notions of artistry with fashion and stir creative conversation.
3. Chunky Gothic Footwear - Designers are collaborating with sneaker and alternate fashion brands, launching unique styles - particularly chunky, goth-style shoes perfect for the avant-garde or punk fashion follower.
Industry Implications
1. Fashion - Incorporating dream-like motifs to runway clothes and adding whimsical accessories can have a profound effect on consumer perception towards high fashion, making it more inclusive and desirable.
2. Art - Using art as inspiration for runway clothes and merging it with fashion can pique interdisciplinary concepts, drawing art enthusiasts and fashion followers alike to buy in or participate in culture.
3. Footwear - Innovating on bulky, gothic and punk-inspired shoes can cater to fashion subcultures not commonly represented by shoe brands, providing the opportunity for emerging fashion followers and unique fashionistas to feel part of the market.
4 Featured, 28 Examples:
202,445 Total Clicks
Date Range:
Feb 18 — Aug 18
Trending:
V. Hot
Consumer Insight Topics:
