Applied DNA Sciences' Molecular Ink Tags Boost Trust with Transparency
Laura McQuarrie — June 12, 2018 — Marketing
References: videojet & confectionerynews
In partnership with Videojet Technologies, Applied DNA Sciences has made it possible for its molecular tags to be printed on product packaging using the Videojet 1860M printer. These molecular ink tags were developed to "enable forensic verification of products" as part of a layered tagging system.
The tags are printed in the form of date lot codes, which are unique to each customer. These codes may be printed in either black or clear, the latter of which may be viewed under UV light. When it comes to verifying the quality, efficacy and integrity of goods, a portable in-field reader may be used to read the molecular ink at any point along the supply chain.
The activity of a product is traced and stored in a blockchain-compatible database, which has the potential to validate claims on a particular ingredient's purity or origins.
The tags are printed in the form of date lot codes, which are unique to each customer. These codes may be printed in either black or clear, the latter of which may be viewed under UV light. When it comes to verifying the quality, efficacy and integrity of goods, a portable in-field reader may be used to read the molecular ink at any point along the supply chain.
The activity of a product is traced and stored in a blockchain-compatible database, which has the potential to validate claims on a particular ingredient's purity or origins.
Trend Themes
1. Traceable Packaging - Disruptive innovation opportunity: Develop advanced tracking technologies that enable real-time monitoring of products throughout the supply chain.
2. Molecular Ink Tags - Disruptive innovation opportunity: Create new methods of applying molecular ink tags to product packaging for increased traceability and verification.
3. Blockchain-enabled Verification - Disruptive innovation opportunity: Build secure and transparent blockchain systems for storing and validating product information.
Industry Implications
1. Packaging - Disruptive innovation opportunity: Integrate traceable packaging technologies to provide consumers with trust and transparency in the products they purchase.
2. Printing - Disruptive innovation opportunity: Develop advanced printing technologies that can efficiently and accurately apply molecular ink tags to various surfaces.
3. Supply Chain Management - Disruptive innovation opportunity: Leverage blockchain technology to revolutionize supply chain transparency and establish trust between stakeholders.
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