Brands are creating niche, limited-edition books as collectibles and keepsakes
Implications - As many busy consumers have turned to podcasts and audiobooks to fill their commutes, brands are reviving traditional forms of literature as promotional, souvenir-like products. Books that celebrate a brand's history or a collection of timeless art are drawing in consumers for their exclusivity factor. Consumers want to feel like they are part of a brand’s journey to success, and having a token to remember that creates a deeper bond.
Workshop Question - What can your brand learn from past products in order to create something new and exciting for your consumer?
Trend Themes
1. Souvenir-like Collectibles - Brands are reviving traditional forms of literature to create souvenir-like products that celebrate their history or collections, drawing consumers for their exclusivity factor.
2. Literature-inspired Packaging - Brands are tapping into the history of literature and books for unique packaging designs that showcase craftsmanship and create a deeper connection with the consumer.
3. Collaborative Cookbooks - Fashion designers and artists are collaborating on cookbooks that offer readers a unique and creative blend of art and practicality.
Industry Implications
1. Fashion and Luxury Goods - Reviving traditional literature-based forms of promotion creates a sense of exclusivity and emotional attachment that marks a new way of marketing for companies in the Luxury and Fashion industry.
2. Food and Beverage - Inspired by literature, packaging for liquors and spirits can stand out with unique features as it blends the industry’s history and cultural heritage with contemporary design and packaging techniques.
3. Arts and Culture - Collaborations between artists and different industries can explore the intersection between creative expression and practical storytelling and indexing techniques.
4 Featured, 36 Examples:
92,664 Total Clicks
Date Range:
Apr 18 — Feb 19
Trending:
Mild
Consumer Insight Topics:
