Activities diversify and evolve into more inclusive spaces and experiences
Implications - As consumers continue to demand more diversity and inclusion in their day-to-day experiences, various businesses, particularly those related to leisure, are making an effort to expand their product offerings and in-person experiences to be much more open and accepting of different genders, physical disabilities and more. From theme parks become certified to aid those with autism to fitness facilities that cater to those who are blind, these examples showcase a move by businesses to not only become more inclusive but also adapt business models to meet those diversity needs.
Workshop Question - How can you make inclusivity and diversity a more integral part of your business?
Trend Themes
1. Inclusive Leisure - Businesses across the leisure industry are adapting and expanding their offerings to cater to the growing demand for diversity and inclusivity, creating new business models and catering to new customer segments.
2. Special Needs Accommodations - As the awareness of individuals with special needs increases, businesses are taking measures to create inclusive experiences to accommodate individuals with sensory processing disorders, hearing sensitivity, and other disabilities, promoting inclusivity across industries.
3. Female Empowerment - Lady of the Grapes is a prime example of businesses promoting female-produced products, highlighting the under-representation of women in traditional business and catering towards the growing movement of female empowerment.
Industry Implications
1. Health and Wellness - Blind Yoga's focus on creating a future that allows individuals with disabilities to have the same active opportunities highlights the growing need for inclusivity and accessibility in health and wellness, opening opportunities for new products and services catering to these specific needs.
2. Entertainment and Leisure - The creation of sensory-friendly movie screenings and autism-certified theme parks highlights the shift towards inclusive experiences in the entertainment and leisure industry, paving the way for new business models and broadening customer segments.
3. Food and Beverage - Lady of the Grapes' focus on female-produced wines highlights the potential for businesses to promote underrepresented groups and empower them through their products, promoting diversity and inclusivity across the food and beverage industry.
4 Featured, 35 Examples:
101,178 Total Clicks
Date Range:
Mar 18 — Aug 18
Trending:
Untested
Consumer Insight Topics:
